Matt
Carmichael
Journalist, Speaker, Author

Matt Carmichael is a demographics expert, author, speaker and data-driven journalist who analyzes and reports on the changing population of the U.S. and its impact on everything from marketing, to product development to urban planning and transit. He edits GenPop, a magazine produced by Ipsos where he is the Director of Editorial Strategy for North America. Previously he was editor of Livability.com. He also served as Senior director of research and data at Crain’s Chicago Business and Director of data strategy at Advertising Age. He has been awarded top honors for content, design and innovative uses of technology. His work has appeared in more than 100 media outlets globally.
Matt is available for interviews and speaking engagements on a variety of topics including urban issues, driving habits, livability, real estate and demographic trends regarding household types, generational issues, the diversification of America and the changes to the middle class.
Buyographics was published in 2013 by AdAge/Palgrave Macmillan. Here’s a sampling of the praise and reviews from leading thinkers and doers in marketing, demographics and the media.