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Journalist, Speaker, Author

The Basics

Matt Carmichael is a demographics expert, author, speaker and data-driven journalist who analyzes and reports on the changing population of the U.S. and its impact on everything from marketing, to product development to urban planning and transit. He edits GenPop, a magazine produced by Ipsos where he is the Director of Editorial Strategy for North America. Previously he was editor of Livability.com. He also served as Senior director of research and data at Crain’s Chicago Business and Director of data strategy at Advertising Age. He has been awarded top honors for content, design and innovative uses of technology. His work has appeared in more than 100 media outlets globally.

Recent Appearances

Speaking engagements and media interviews

Matt is available for interviews and speaking engagements on a variety of topics including urban issues, driving habits, livability, real estate and demographic trends regarding household types, generational issues, the diversification of America and the changes to the middle class.

2016 Speaking Tour


Matt gave keynotes to business and economic development groups in California, Idaho, Maryland and Oregon. The theme was Livability in the Age of Choice.
Recent media


Matt was interviewed about how generations get their names for NPR and Fortune.
Responsible Hospitality Institute


The nighttime economy has a new constituency to worry about — residents. As the make-up of our cities change so too must the role of the nighttime economy manager. Matt talked about the demographic drivers of these changes and provided strategies for avoiding “collisions” with neighbors.
Waubonsee Community College


The Department of Continuing Education’s executive committee invited Matt to present a keynote address about the demographic changes impacting education needs for its executive retreat.
NPR's OnPoint with Tom Ashbrook


Matt joined fellow journalists from the Washington Post and Outside for an hour-long discussion of the factors that make a great city and how journalists measure them.
Downtown Committee of Syracuse


This economic development organization invited Matt to keynote its annual meeting and discuss what makes a great city in today’s world and what demographic factors are driving change in our towns.
Midwest Distributor's Association (ASA)


This trade industry group wholesalers and distributors of plumbing and pipe-fitting products invited Matt to keynote its annual meeting. Matt’s presentation focused on the key trends discussed in Buyographics.
Tennessee City Managers


The Tennessee City Managers Association invited Matt to keynote its annual meeting. Matt spoke about livability trends and the lessons cities can learn from marketers as they look to grow their tax bases and revitalize their communities.
The Stark Group Live


After reading Buyographics, the Stark Group invited Matt to talk about real estate trends as the sole guest on their hour-long call-in show. This nationally-syndicated show is broadcast weekly from Cleveland.
NPR's Marketplace


NPR’s popular show, Marketplace, invited Matt to talk about Buyographics and key trends heading into the holiday shopping season.


Praise and Reviews

Buyographics was published in 2013 by AdAge/Palgrave Macmillan. Here’s a sampling of the praise and reviews from leading thinkers and doers in marketing, demographics and the media.

Richard Florida

Author of ``The Rise of the Creative Class``

The trends remaking the way we live and work in cities are powerfully reshaping what we buy and how we consume.  Matt Carmichael gets it.  Read BUYOGRAPHICS and you will too.
Michael Lazerow

CMO, Salesforce Marketing Cloud/Founder: Buddy Media

BUYographics is a combination of big data insights grounded in demographic realities.  This book sets a new standard for understanding consumers and their relationships to brands and each other.
Rishad Tobaccowala

Chief Strategist, Publicis Groupe

This book reveals very usable patterns from a unique combination of demographic and other data by using a filter of people and perspective.
Publisher's Weekly
Buyographics is a smart and insightful work … full of astute observations that should inform marketing strategies. This book will serve as an indispensable tool in the marketer’s arsenal.


See photos of Matt presenting


Let's Keep In Touch

Matt Carmichael
Oak Park IL, 60304

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