Matt Carmichael is a seasoned journalist, author and speaker who specializes in demographics, consumer trends, and urban issues. He is a vice-President of Journal Communications Inc., and the editor of Livability.com which focuses on what makes small and mid-sized cities great places to live and work. Previously he was Senior director of research and data at Crain’s Chicago Business and Director of data strategy at Advertising Age. His reporting for Ad Age’s American Consumer Project was the foundation for first book, Buyographics. A prolific writer and photographer, his work has appeared in more than 100 media outlets globally.