Buyographics (purchase on Amazon) focuses on the top ten trends that are reshaping the consumer landscape and impacting buying behavior. Author Matt Carmichael has been tracking demographic shifts for years, and provides a data-rich look at the changing American consumer. This book follows ten families in ten representative counties to examine their lives and how the decisions they make impact consumer behavior. This is not just a data book. As you read those stories, the trends come to life and give you a greater understanding of how to reach your target—whether it’s a baby boomer farmer in Teton, Montana or a set of working parents in one of the most affluent counties in the US. For each trend he provides ethnographic research from the families, stats from the leading consumer data sources, and exclusive interviews and examples from marketers, agencies, and media executives. These trends show how America is aging, growing more diverse ethnically, and becoming more polarized economically. Buyographics is a smart, engaging read that will be important for every marketer to consider before creating a successful campaign.
About the author: Matt Carmichael is a journalist and keynote speaker who combines foresight with insights as an expert in demographics, consumer trends, urban issues and “future of” topics. He is the founding editor of What the Future, a monthly foresight magazine produced by Ipsos where he serves as SVP, Global Trends & Foresight. Previously he was editor of Livability and served in a number of key positions within Crain Communications including the Senior director of research and data at Crain’s Chicago Business and Director of data strategy at Advertising Age. At Ad Age, he founded and edited the AdAgeStat blog focusing on research and analysis of demographic and consumer trends.
He has been awarded top honors in journalism competitions for content, design and innovative uses of technology. His research has been cited by global media outlets including the Wall Street Journal, the Atlantic and the Guardian (U.K.). A prolific writer and photographer, his work has appeared in more than 100 media outlets globally.
Contact Matt Carmichael
Matt is a prolific speaker, engaging audiences around the world discussing trends, and “future of…” topics, as well as demographic and generational shifts. To enquire about his schedule, please email speaking @ buyographics.com.